Hans hits "one-stop shopping"

Recently, the Hans Family Life Museum proposed to build a “Suning” model of Chinese “indoors” clothing, integrating sales bottlenecks in the current home furnishing market, breaking through the status quo of single channels and single products, and a new type of commercial chain model. Valuable product concept, one-stop high-quality shopping experience, and humanized terminal service... Hans's home service life hall has refreshed the business model of the entire industry in this new form, attracting many people both inside and outside the industry.

According to Guo Yongbiao, Chairman of Guangzhou Han's Department Store, Hans Family Life is a brand-new model for winning the terminal with all categories. Its core is to integrate sales bottlenecks in the existing home service market, breaking the single channel single product, covering all four seasons. Products include home clothing, underwear, socks, slippers, towels, children's underwear, bags, hats, scarves, jewelry, and products for female family members. The appearance of the Hans Family Life Museum has shown a new sensible lifestyle for the majority of consumers and met their one-stop shopping needs.

Hans Home Life Museum first established a “home” atmosphere. The interior design of the museum was based on the European design style. It incorporated a unique high-quality psychological experience into the home wear market and promoted a home lifestyle that was also fashionable at home. Fashion home clothes with fashion design philosophy, so that the market began to re-look at home service, home service is no longer just another name for pajamas, but the quality of home life symbols and symbols. Hans has always sought to popularize stylish home life.

Guo Yongbiao introduced: “Hans Home Furnishing Living Hall has been operating through two years of direct channels, has more than 100 living halls, and is currently growing at a rate of 78 stores per month. To reduce the investment risk of franchisees, We first used the direct channel to create the profit model of the Hans Family Life Museum. After passing the test of the business model, we officially launched the strategic plan to enter the country in 2012. Next, we are ready to replicate the profit model of the Hans Family Life Museum to the national market. The key markets are located south of the Yangtze River, and with the market north of the Yangtze River as an aid, gradually cultivate the market.”