Fujian high-end leisure brand FORESUN Fubang line debut 2012CHIC

The fresh and tough British outdoor men's image has subverted the serious impression of the traditional British brand, allowing people to see the British men's blood in the sun and masculinity, and of course, the gentlemanly manner.

In autumn/winter 2012/2013, FORESUN has found its own distinctive positioning among many outdoor brands. In the fiercely competitive market, FORESUN adheres to its own style and brings more mature feelings to customers who love the military style. Like FORESUN, they are passionate, brave, persistent, calm and always facing the sunshine. They are constantly fighting for the goal. the man.

FORESUN General Manager Chen Shuyong (second from right) FORESUN Design Director Eula Dennis (second from left)

The exhibition CHIC, FORESUN brought new products for the autumn/winter 2012/2013, divided into two series. The first series is the style of the brand, and it contains FORESUN's strong identifiable information. The second series is to make the brand's uniform style more life-like and closer to the urban living environment, so that the wearer can not only maintain a unique personality, but also does not appear abrupt in the city.

CHIC exhibition display

Style image theme: The father's banner shows a series of uniform-style casual wear. The designer described this series of sources of inspiration like this: There are always confusion and loss on the road of life. In such a time, look at our predecessors and how they came, like the flags of the fathers in wartime. It represents courage, goals, and the spirit of never giving up. It gives us direction and guides us to keep moving forward. No matter how far we go, this symbol of a flag that does not yield, does not shrink, and will always face the sun will remain as you and my heart are, like our silent and courageous father.

Model show

This series of clothing colors is dominated by dark khakis with camouflage effect. Windbreakers, coats, and the most commonly used outdoor multi-pocket vests are the main products of this series. The pocket is a military-style design highlight. Whether it is a trouser or a jacket, the multi-pocket design can make the style of the clothing clear, and is ideal for outdoor wear.

The theme of life and leisure: West Point, this world-renowned military academy has become the source of inspiration for this season's FORESUN lifeline. In the past 100 years, the school education of “responsibility, honor, and the country” has been passed down, and many legendary legends have been born. West Point means that they represent men who are responsible, honest, confident, and have the ultimate goal of national society. They are rich in knowledge, have a strong physical body, and stand alone in wartime, and they also reflect the elegant side in peacetime.

This series is also a FORESUN life line series. There is no strong military style of the first series in color, but details such as collar type, shoulder straps, and double-breasted buttons are still retained in details.

The simple double-breasted trench coat, elegant and scratchy Melton coat, relaxed denim shirt with deep blue, soft gray tone, to create a sense of elegant military style belonging to FORESUN. Cotton sweaters and heavy denim fabrics are the magic weapon for creating this series of lifestyles. Dark gray tone suit this series of clothing more suitable for urban everyday wear.