Analysis of Market Breakthrough in China's Gift Industry

Gifts - China's gold industry today, with the strong rise of domestic brands and the landing of international brands landing, the Chinese gift industry ushered in an unprecedented explosive growth. According to incomplete statistics, there are currently about 3,000 gift suppliers in the domestic gift industry, with annual sales of about 20 billion yuan, gift service providers of about 20,000, annual sales of about 30 billion, and annual market demand of about 800 billion.

Responding to the times, based on ceremonies, has become a new way for many businesses to accomplish their careers. However, with the intensification of competition in the gift industry, how to adapt to the times to develop innovative business models suitable for their own development is an issue of anxiety from many gift companies.

The person in charge of R&D courtesy interpreted the “innovative business model”. The so-called innovation is a creative change, growth in change, change in growth, is the only magic weapon for any industry to retain its youth, and the gift industry is no exception. In the complicated and complex gift market operations, the serious waste of resources, the low-end brand, the passive marketing, the disorderly competition, and so on... all make many industry participants helpless and miss the opportunity... How can they be extensive and accurate? Capture orders? How can we change the passive industry's passive orders and occasional orders? How can we achieve sustainable management? This requires the introduction of global brand power in your development strategy, the control of more powerful product resources in your business strategy, and the joining of brand chain operations in your operating strategy. Super brand power will bring buyers the most powerful psychological focus and transaction trust; huge product lineup and professional customization services will maximize the value from customers to users; while national chain operations are A great gift marketing **, from passive to active, scattered and concentrated, through a one-stop service and repeated procurement, to achieve long-term win-win multi-party, for each industry participants to bring unlimited possibilities for development.

Rongdian Liye is based on the above business philosophy and takes the lead in creating a nationwide store chain operation. It also adopts a membership system to provide value-added services. Non-members do not offer, sell, and provide services; they become passive and active, allowing customers to take the initiative. The formation of store procurement habits, one-time solution, one-stop service, so that customers worry, rest assured, do not bother, do not bother! The unique business model of the nationwide chain, active marketing and membership sponsored by Rongdian Liye is unique in the industry as the “golden model” of the gift channel.

It is reported that Rongdian Liye Network was also officially opened recently. The website integrates mall sales, industry information, community forums and other functions into one, becoming the first Liye Online Supermarket, which corresponds to the offline physical chain stores and creates China’s wedding industry. The aircraft carrier. Rongdian Liye’s innovative business model has been highly recognized by national gift franchisees. At present, Henan Anyang, Jiangxi Yichun, Fujian Xiamen, Jiangxi Fuzhou, Lichuan and Guizhou Zunyi have all joined the industry.

Experts from the China Gift Industry Research Institute pointed out that global brands, super products, and national chains are currently the most solid and most promising “golden model” for the development of the courtesy industry; the Rongdian court chain is rapidly spreading nationwide. It proved the feasibility and strong vitality of the "golden model" and achieved the victory in this market's breakthrough. International brand sharing, integration of global resources, and franchise operations will change the pattern of China’s wedding industry and lead the future of China’s wedding industry.

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