In the textile product exhibition hall of Zhejiang Xinlan Textile Co., Ltd., there are more than 7,000 denim products of different styles. One of the denim tops is light and thin, and it is not easy to leave wrinkles after repeated kneading. This ready-made garment made of "denim silk " fabric is a new product born after the technical transformation of Xinlan Textile.
"Textile industry is not a sunset industry. No matter what business does not pay attention to product quality will be eliminated. But as long as continue to use in the production of creative thinking, as the quality of life for all, companies will be able to remain forever young." Zhe Jiang Xinlan The words of Huang Youhong, Chairman of Textile Co., Ltd., tell the essence of the transformation of traditional industries.
Zhejiang Xinlan Textile Co., Ltd. is a well-known enterprise in China's famous weaving city of Lanxi, Zhejiang. It specializes in the research and development of denim fabrics, fabric printing and dyeing printing and garments. At present, the company has reached 50 million meters of denim fabrics, dyeing and printing 120 million meters, clothing production annual capacity of 10 million, its main business revenue for three consecutive years ranked third in Chinese denim industry.
At the beginning of the company's establishment, Xinlan Textile, like other local textile companies, took the road of processing. In order to realize the transformation from product processing to independent innovation and manufacturing as soon as possible, Xinlan constantly increases the research and development of technology and cooperates with many research institutes. At the same time, it has invested more than 500 million yuan to carry out comprehensive technical transformation of the production line. At present, the company's R & D design capabilities can support its average output of 2-3 varieties per day.
“In the 7 years of my work in the company, the technical transformation has never been interrupted.†Huang Min, deputy general manager of Xinlan Company, believes that to reach a new stage of development, it is necessary to make the company's foundation better. It is understood that in 2017, Xinlan invested 120 million yuan to build a new weaving factory with an area of ​​6,500 square meters and put into operation, to create a model workshop for the international denim industry, introduce advanced equipment from Belgium, Switzerland and Italy, and strive to enter the manufacturing from manufacturing. stage.
Last year, Xinlan's "dyed cotton polyester woven elastic denim" also successfully obtained the "Zhejiang Manufacturing" certification. Huang Min said: "We have put forward higher standards for our products. In terms of color fastness, elastic stability and friction resistance, they are more stringent than the usual standards."
“The earliest products we faced were relatively low-end markets. After that, the channel expanded to Europe and found that the original quality standards could not meet the requirements of the high-end market. Through the improvement of process management, we constantly reflected the improvement of product quality in new orders. Finally, it has been recognized by customers.†Huang Jingming, deputy general manager of Xinlan Company, said that the company relies on quality to cultivate the trust of the market. At present, 30% of the customers are well-known clothing brands. In the future, Xinlan will further explore overseas markets and create a fashion textile base with global influence.
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