October 1, 2016, Compro Men's Nansu International flagship store after intense preparation opened in Changshu costumes. As a flagship living museum with a brand new image and new concept, Nakasu flagship store actively creates innovative retail mode of "fashion + experience + life" and opens up a new era of consumer experience! Trying to open the business day, the grand opening scene attracted many customers to stop, a huge opening advertisement and oversized store momentum into a customer into the store's promoter, have entered the store purchase, wave after wave of promotions is to make the store crowd Surging, continue to bring joy and surprise to consumers, in the CompAir flagship store trial business scene we see good quality, fashionable Shirts, suits, down Jackets, etc., but also with the screaming prices make consumers flock to buy ; Wonderful performances at the scene, interactive awards and a series of exciting activities, but also burning the passion, the entire event to the climax, also indicates that a new experience living museum officially open to consumers Yucheng! [Large-scale one-stop shopping experience] The opening of Kangbo Living Museum, located in Changzhou, the southern Metro Nakasu International Building, the area of ​​more than a thousand square meters, 4.5 meters tall room to further enhance the sense of space, the entire space using cement The color of the simple texture, with natural warm oak color set off the black display shelf masculine and classic. Fine layout and display perfectly presented CompEx men's exquisite delivery, natural and comfortable life philosophy. Penetrating floor-to-ceiling windows, Nordic-style sofas and artistic chandeliers complement the more elegant details of warm-colored lighting while creating a more relaxed and comfortable shopping environment. Store boutique area, the new product push the main area, trendy fashion area, accessories area, boutique living supermarket area, special zone and other regions of the division, so that customers a clear understanding of the store pattern, easy to purchase, more than a thousand models of fashion clothing, different styles and taste Shoes, up to tie down to shoes and socks, so that customers feel the charm of one-stop shopping; In addition, well-built small boutique supermarket customers have more choices to easily meet the needs of life and enjoy a more convenient urban light Life shopping experience! [Extremely efficient and cost-effective services] In order to allow consumers to stop longer, Compaq sought to impress consumers with efficient service. In Kangbo flagship store for consumers to shop to provide free WIFI, mobile charging equipment, thereby increasing the customer stop time; from the customer a warm greeting at the door, showing the Compro for each consumer serious attitude, professional With recommendations, meticulous product introduction so that consumers feel Compaq's efficient service and intentions professional. In addition, each Combo member can enjoy eight value-added services in the store: free tea, free ironing, free pry edge, free outfit guide, free clothes maintenance, membership redemption, exclusive member value ex-gratia products , To meet all customer needs, enhance consumer participation. Compro also do some exploration on deepening member marketing. Under the support of big data, consumers' behavioral data can show the characteristics of geographical, gender, constellation and time-period purchase. CompB men use the existing affiliate system and the increasingly obvious scale effect in the future to analyze ERP data differently Regional, different age groups and other multi-dimensional groups of their own consumer preferences and lifestyle, wearing habits. With the continuous increase of data base, the marketing of precision membership is gradually improved to predict the needs of consumers and achieve rapid response. As a result, commodity development keeps pace with the fashion trends and can meet the spending habits of different regions and populations. CompAir men rely on innovative business model - SPA mode, the use of direct sales chain business model, the production and retail direct docking, vertical integration, there is no intermediate links from the headquarters directly to the end consumer products; the same time, rip off the retail End of the virtual price of the layer of paper, shorten the distance between the product to the user, more value to benefit consumers. To provide consumers with value for money and truly cost-effective products, so that quality beyond the expectations of consumers. ã€New model of school-enterprise innovation and innovation】 In the opening of the Kangbo flagship living museum, a grand opening ceremony was also held for the signing ceremony of the cooperation between Kangbo Men and Changshu Institute of Technology. Polytechnic school leaders said the next two sides will be further cooperation in the following areas: 1, co-build platform: Fashion Design Center, fashion modeling design collaborative innovation center building; 2 joint technology research and development: the establishment of "school-enterprise cooperation in research and development Base "to carry out creative fashion design, fashion design and technology and apparel product development and other work. 3. Joint personnel training: give full play to the advantages of enterprise resources, the implementation of school-enterprise cooperation, through the construction of internship training base, joint training of master's degree, project training and other content for the application-based personnel to provide protection. In the meantime, Compro indicated that it will give some support to the innovation and entrepreneurship projects for undergraduates in the cooperation between the two sides in the future, and will support a group of college students who have dreams and innovative abilities. Believing that the combination of Combo and Changshu Institute of Technology will surely actively explore new ideas, new models and new operating mechanisms for school-enterprise cooperation in the new situation, promote the cooperation between schools and enterprises to a deeper and higher level, To promote the school-enterprise cooperation in the field of development and local economic and social development to make a positive contribution. The unveiling of Kangbo's flagship living museum is an important measure for Kangbo to build on its advanced business model under the new competitive environment with innovation as the core driving force. Compro men's "urban lifestyle" as the brand positioning, consumer-centric, grasp the consumer psychology, to create fashion, quality-oriented products, firmly grasp the young people's preferences and lifestyles. In the complicated apparel market, Compbo Men's Wear is gradually creating a trendy, high-quality and value-oriented trendsetter. With the healthy and positive core values ​​of the brand, Compbo Men's Wear is continuously meeting the needs of consumers and making them accepted and liked by consumers. Compro men responsible for the men think that men's pursuit of fashion is all-encompassing, penetration of life in the face of the pursuit of quality sense, Compaq try to provide consumers with a new experience of fashion living space. This multi-format new life experience business model, it is to meet the current consumer trends. From the traditional retail industry, the model of selling only products is increasingly attractive to consumers, and consumers are pursuing richer experiences and more refined and more customized services.
Guangzhou LIDONG Garment Industrial Co., Ltd. , https://www.fengduwear.com