Shandong Yaguang: Integrating national art elements to increase the added value of towel products


The 17th China International Home Textiles and Accessories (Autumn and Winter) Expo was held in Shanghai New International Exhibition Center from August 29th to August 31st. The nearly 1200 home textile companies from home and abroad concentrated on the show, the largest in history. The largest exhibition of exhibitors. The products on display cover bedding, towels, curtain fabrics, wallpapers, ornaments, etc., highlighting the concept of “wholesale”. The trend of home textiles held during the exhibition, the exhibition of home textile design competitions, the exhibition of home textile development and the display of intangible cultural heritage have all become the highlights of this exhibition.
The Sohu Home Report Group comprehensively reported on the grand occasion of the exhibition. Interviews on the leaders of the home textile industry cluster, leaders of the home textile industry association, designers and representatives of well-known enterprises, and interpreted new products and new trends in the home textile industry.
[Reporter]: I am very pleased that Bai Zong and Lu Zong have accepted our interview with Sohu. First, please ask the two netizens who gave us Sohu a greeting.
[白长冰]: Hello, I am very happy to accept this interview.
[Reporter]: Thank you very much. First of all, what we want to know is that this time, Yaguang participated in the home textile design competition sponsored by the association. Our works have also won high honors. I would like to invite the two to introduce the competition. Happening?
[Bai Changbing]: This time, the total number of products participating in the Asian Games is 52, of which 28 have been finalists, and 11 varieties have won awards. Among them, one is the gold medal and the only gold medal in the towel industry. We are very happy with four awards and six awards. At the same time, I would like to thank the experts from the Home Textiles Association, all walks of life, including the media for their concern, support and help for our years. At the same time, we will pay more attention to the research and development of products, pay attention to the management of enterprises, strive to make the products of Yaguang better, and give the society a good return.
[Reporter]: Thank you, Bai Zong. Which works would you recommend for this entry?
[Bai Changbing]: This time our award-winning product is “Blue and White Porcelain”. The product of “Blue and White Porcelain” is to integrate the culture of the Chinese nation into some modern elements to better raise the towel to a higher level. Because the past towels have not been awarded the gold medal, because in the past our traditional concept towel is to wipe the face, bath towels are used when taking a bath, do not need to do a lot of things, our understanding of the product and the progress of society Popularity, in the past is not enough. According to the current form of development, the bedding products have reached a very high level of design. After many years of hard work, we have finally won the gold medal. This is our research and development of products for many years, incorporating many artistic elements. , obtained through the help of all walks of life.
[Lu Weiyu]: Regarding the finalists of this product, first of all, I would like to thank the Home Textile Industry Association for providing us with this opportunity. Because our company has always been doing foreign trade, now according to the transformation of international and domestic forms, our company attaches great importance to domestic trade. The modern elements are organically combined with the elements of China, making it easier for our products to move towards the Chinese market.
[Reporter]: Do you have any suggestions for the two contests?
[Bai Changbing]: We feel that it is very necessary to hold such a competition. Everyone can exchange ideas and learn from each other to jointly develop their own products and serve consumers. It is better to be two times a year.
[Lu Weiyu]: I hope that through the competition, our manufacturers, including the media and consumers, will form a platform for everyone to communicate and learn together, and push our China's home textile industry to a higher level.
[Reporter]: Manager Lu just introduced that Yaguang has also begun to pay attention to the Chinese market. What kind of methods will it take to open up the market?
[白长冰]: Our position in Asia is international. In 2004, we registered LOFTEX in the United States. There are 13 local teams, as well as British and Australian designers, technical and management talents, which have made the export economy a big one. The development of our line is from China to the world, from excellence to excellence, which is the foundation of our matt. At the same time, according to the changes in the current form, we have to walk on two legs and promote good products in China.
We want to "walk our legs" to do domestic trade now as a key development, and we strive to have a long-term development in domestic trade within three years.
[Reporter]: Mr. Lu, you are in charge of the domestic trade market. Can you please introduce the next Asian light to develop the domestic market?
[Lu Weiyu]: The domestic market is good, and the foreign market is good. Although it has a subtle difference, as the whole home textile industry, this kind of consumer goods also has many commonalities. We are based on the requirements of market terminals as our future development goals. We learn advanced foreign experience, hire some foreign and domestic advanced designers or marketing personnel, and strive to make Yaguang's domestic trade towel into the domestic advanced ranks.

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