Small accessories have a big business: Calody accessories from the "fast fashion" Speaking of small accessories can become a big business. The above reason can be illustrated by the 2014 annual profit of Carotle Jewelry brand, which is based on the core concept of "fast fashion" mode. Carloty quickly changed from a slow fashion brand in the past decade to a fast fashion business model. Total sales of Carotid steadily increased, gross profit margin also increased by 11% over the previous year, and products reached a new monthly 3-4 times, even more than like 'zara a' fast fashion 'business. However, unlike ZARA, H & M and other fast fashion focused mainly on the field of fashion, Calodi focus on the accessories industry, but also more emphasis on parity strategy. ZARA, H & M blowing the "fast fashion" is the "luxury" down the proud booth, so that the general public can enjoy the luxury feast. Calodi set up a dedicated research and development centers in Japan, South Korea, Europe and the United States and other countries and regions with fashion buyers, always grasp the trend of the world trend. And the establishment of a large design team, introduced hundreds of new products each week. At the same time, there are over 10,000 kinds of new accessories developed by Carodie R & D Center every year. On the "fast fashion", there is a very interesting data. At the beginning of the Forbes list of the world's top 10 billionaires, ZARA, H & M's founders were ranked fifth and eighth, ahead of Li Ka-shing ninth. According to analysis by industry experts, according to the current stage of development in China and the combination of the states of Europe, the United States and Japan, fast fashion is one of the areas most likely to generate pride. As for "parity", the more the economy is downturn, the more affordable things are favored and welcomed. "Most of our customer base is 80, have a fixed income, free disposable capital sufficient, but also like to dress themselves, as long as the walk into the Carloti store, they can always buy something back. Large market space and Fast fashion line is one of the important reasons why Fortune Ventures invested in the project.Some data show that China has a population of 1.3 billion, there are about 500 million women consume jewelry, women's products consumption rate is 19% annual growth rate If the average annual cost of 200 yuan per year, annual spending will exceed 100 billion. At present, China's women's jewelry per capita share of less than 7%, while Tokyo 68.2%, South Korea 68%, Hong Kong 54%, Singapore 48%. There is no doubt that this is a big business, of course, this is not only related to fast fashion.How to cut China's current national conditions to seize the pulse of consumer upgrades, how to effectively manage the franchising chain, how to make business continuously Growth? These are the indispensable factors for small accessories to make big business.
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