Recently, Giorgio Armani (Shanghai) Trading Co., Ltd. submitted a recall plan to the AQSIQ. Since the pH value of failure, excessive levels of formaldehyde and other reasons to recall some of the imported brand children's clothing. In fact, a number of internationally well-known clothing brands and even consumer brands have appeared quality issues.
International big names are repeatedly blacklisted
According to the AQSIQ website, George Armani (Shanghai) Trading Co., Ltd. plans to recall some imported ARMANI JUNIOR brand children's wear. According to the company's statistics, the total number of products affected in mainland China is 48, the production batch is SS16, and the production date is from June to September 2015.
According to the latest “Unqualified Information on Imported Industrial Products in June 2016†promulgated by the General Administration of Quality Supervision, Inspection and Quarantine, the quality of imported garments is not uncommon. Among them, H&M brand chemical fiber knitted men's T-shirts, which are more well-known by consumers from Haines Morris (Shanghai) Commercial Co., Ltd., were destroyed due to unqualified pH, 3000 pieces; 22364 pieces were sold by Fast Retail. (China) Trading Co., Ltd. The UNIQLO brand men's denim shirt imported from Bangladesh was returned due to unqualified pH. In addition, some clothing products of international brands such as ElevenParis, Levis, VERSACE, TOPMAN also appeared on the unqualified list. These garments are produced in Pakistan, Bangladesh, Italy, Japan, etc., respectively.
In May this year, the National Quality Inspection General Administration issued the "2015 National Quality of Imported Garment Products", according to statistics, in 2015, the national quality inspection department implemented a total of 74,877 imported garment inspections, an increase of 6.32% year-on-year, with a total value of 12.89. Billion dollars (1 US dollar is about 6.66 yuan).
In the quality and safety project testing, the fiber component project failed 1045 cases, accounting for 54.37% of the total unqualified batches, accounting for the largest proportion of all quality safety projects, up 11.72% year-on-year. Followed by color fastness and pH value, accounting for 23.36% and 15.82%, respectively, and the proportion of unqualified formaldehyde projects was 5.83%.
The reporter learned that the fiber content belongs to a project that consumers pay more attention to, and it is also a direct way for garment enterprises to convey part of the value of products to consumers. If the actual fiber content of the fabric component labeling content does not match, it constitutes fraud.
The problem of unqualified color fastness is mainly found in clothing with more vivid colors, especially in some “fast fashion†brands.
Other quality problems in clothing may also pose a safety hazard to consumers. For example, excessive pH in clothes can cause irritation to human skin, erythema, wheal and varying degrees of itching Contact with eyes and skin is easy to induce other diseases, and the product has safety hazards.
Inferior processing technology and management are not perfect
It can be seen from the white paper on the quality status of imported clothing products released by the General Administration of Quality Supervision, Inspection and Quarantine in recent years that China's imported clothing unqualified rate is shifting to well-known brands and developed countries.
From the country of origin, in 2013, the country with the highest quality and safety unqualified batches was Italy, accounting for 16.0% of all unqualified batches, Bangladesh ranked first with 14.4%, and India and Turkey tied for third with 12.2. %. Morocco, South Korea, Japan and other countries have not entered the top ten of the import clothing trade countries, but the unqualified batch rankings have entered the top ten.
In 2014, most of the rejected batches is still Italy, accounting for 18.7% total batch failed, Chinese export-import, Bangladesh, Turkey, India, Vietnam ranks followed, accounting for 10.4%, 9.8%, 9.7% 9.3%, 6.9%. In addition, the intrinsic quality of imported clothing in Portugal, South Korea, the United States and other countries is also outstanding. The country with the most serious quality problems in imported garments is the United States, with a disqualification rate of 14.62%, followed by South Korea, Italy, and Japan, with 10.97%, 9.49%, and 8.32%, respectively.
In 2015, the country's most imported clothing quality problems were in Bangladesh, accounting for 13.35% of the total unqualified batches. From the point of view of batch failure rate, the most serious country is the same as in 2014, and it is still the United States, with a failure rate of 10.28%.
According to industry analysts, in recent years, the rising cost of processing in China has led to the transfer of traditional garment processing industries to Southeast Asian countries. Developing countries such as India and Bangladesh have attracted a large number of production orders due to their cost advantages. Some domestic textile companies have also established in Southeast Asian countries. plant. However, in some garment manufacturing factories in developing countries, the quality management level is not high, and there is no perfect quality control and management system. At the same time, the production personnel's sense of quality responsibility is poor, and the technical level needs to be improved. This is also the reason why some of the branded clothing brands, which originated in the developing countries, have failed.
Low cost of violations, poor consumer safety awareness
In the United States, Japan and other developed countries, quality problems frequently occur, and the quality consciousness of some well-known brands is not unrelated. According to the quality supervision department, in fact, even the influential international big names are inconsistent with the mastery and enforcement of China's standards and regulations. Some brands have higher levels of product quality control, while some international luxury brands and first-line brands have higher unqualified batches. At the same time as the increase in the import of luxury goods, the problematic consumer goods have poured into the domestic market, which not only disturbed the order of the normal import market, but also caused damage to the rights and interests of consumers. The blind worship of domestic consumers on foreign brands needs to be broken.
For example, in 2015, the most serious chemical fiber component problem, in addition to technical reasons such as production ratio error, poor factory inspection, incorrect translation, and non-standardization, there are commercial frauds in the trade, shoddy, false reports, false reports. phenomenon. By marking low-performance, low-value fibers as high-performance, high-value fibers, or deliberately high-performance, high-value fiber content, the company will improve product quality, mislead consumers and deceive customers.
In recent years, the “fast fashion†brand that domestic consumers are keen on has become the hardest hit area for the quality of imported garments. It is understood that such brands often adopt a global unified logistics model and buyer system, lacking strict quality control links and testing for Chinese standards. Some fast fashion brands only need 14 days from demand research to design, production and sales to the shelves. It is not enough to complete the inspection of the Anwei ring project, and most of the fast fashion brands adopt the buyer model. The products are not sure of the final flow when they are produced. Therefore, it is difficult to detect in accordance with China's mandatory technical specifications.
In addition, the low cost of violations is also the reason why well-known brands are still popular in China even if they frequently “recall the doorâ€. On the one hand, international big brands often have strong marketing and public relations teams. After problems occur, they can reduce adverse effects through media public relations and returns, and maintain consumer brand loyalty. On the other hand, after the occurrence of a quality safety incident, the cost of a single product is low, so even if it is found to be unqualified, it will not be sufficient to warn or destroy the product.
The positioning of most of these well-known fashion brands is often based on the price/performance advantage. The target customer group is more sensitive to price and fashion factors, and the recognition of brand culture is higher than the concern for quality and quality. The degree of attention to the Anwei ring project is low, and consumers generally have insufficient understanding of the harm degree of the clothing product Anwei ring project. .
A clothing industry admits that the safety awareness of consumers buying clothing products needs to be improved. The reason why quality and safety problems are emerging in the category of clothing, and even become a common problem in the industry, is mainly due to the lack of attention to the quality and safety of clothing in the consumer market. Consumers tend to pay more attention to the style and fashion of clothes, but do not intend to study the quality of clothes, or know how to identify the quality of clothing. This indulges the company to cut corners and maximize the quality of goods. .
Recalling "covering up" can only rely on heavy punishment?
In the eyes of the industry, first of all, voluntary recall is an indispensable means to ensure the quality and safety of consumer goods and consumer safety. Xie Xiaozhou, the managing partner of PricewaterhouseCoopers China's audit market, told reporters that recalls are not uncommon in foreign countries. Consumer goods companies can “give it up†and consumers are more familiar with the recall process. In contrast, domestic recalls are often “obscured†and information is difficult to disclose.
Even some internationally renowned brands “avoid†the Chinese market when they announce the recall of products due to quality problems. In this case, heavy punishment is a supplement to the voluntary recall.
In fact, the United States, Japan, Germany and other countries, the penalties for the quality and safety of consumer goods can make businesses "painful." For example, the United States imposes severe penalties for defects in goods that may involve personal safety. For commodities that have design problems or potential safety hazards, the relevant departments generally adopt penalties that require enterprises to recall higher fines, and if they have serious consequences, the relevant responsible persons may also be subject to criminal penalties.
According to German law, the manufacturer must recall the problem product from the market and bear the possible losses. The accountability and punishment of the responsible person is the responsibility of the state judicial department. Germany's largest baker has gone bankrupt due to a health scandal.
The Ministry of Economic Affairs of the Netherlands has a Food and Consumer Product Safety Administration that regularly checks food and consumer products. When problems are discovered, an early warning is issued on the website, requiring companies to recall and destroy substandard products. Relevant production companies will recall, and sales companies will also stop selling, because the offenders will be fined, and the amount of fines varies from company to company, ranging from thousands to tens of thousands of euros.
In Japan, companies that are fraudulent and adulterated face more serious social penalties in addition to administrative penalties.
In addition, the establishment of an open and transparent “blacklist†system is also crucial. Qiu Baochang, an expert volunteer of the China Consumers Association and a lawyer from Beijing Huijia Law Firm, said that it is very important to strengthen the punishment, but it is more urgent to establish a unified credit system. In order to facilitate merchants, consumers, etc., the corresponding inquiry mechanism should be established according to the type of goods. For example, clothing should be based on the clothing brand to establish an inquiry system, consumers can check the integrity of a certain brand at any time, in order to eliminate the "information asymmetry" to the maximum extent, constitute a substantial deterrent to illegal enterprises and manufacturers.
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