Looking at China and even the world's fashion week, each has its own merits, but most of them are made up of garment design shows for the next season. While holding an international fashion week centered on fashion and creative fabrics, Keqiao is the forerunner of the first “crabâ€. At the beginning of July 2017, Keqiao Fashion Week officially kicked off. The author visited four local companies with different styles to see how they started in a variety of areas including yarn, fabric, pattern, and terminal. "The article. During this period, the media group also visited the China Textile City Exhibition Center, the Oriental Landscape, and the Yellow Wine Town, to perceive the long history of the Keqiao textile industry from a multi-dimensional perspective, and its charm as a fashion capital.
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Ji Ma Liangsi: 10 years 80 million yuan investment only to make a good yarn
Established in 2006, Zhejiang Jima Liangsi New Material Co., Ltd. is a textile technology enterprise that integrates the design, development and production of new textile materials, yarn fabrics, apparel and home products. According to the company’s general manager, Wang Shuhua, the company has been doing the hemp industry with its ingenuity, starting from a single yarn and doing quality. Through 10 years of hard work and perseverance, the company and the brand have completed growth and leap one after another.
Hemp, known as the "king of natural fibers," is known in Europe and the United States as "the second layer of human skin." The clothing made of it has moisture absorption, breathability, comfort, heat, mold, Antibacterial, anti-radiation, anti-ultraviolet radiation and other functions can be used for both military and civilian purposes. After continuous trials and experiments by the Gimbabel R&D team, he finally improved cannabis to non-toxic marijuana – hemp, which is widely used for planting and retains various benefits and characteristics of hemp that are beneficial to the human body. From the extraction of hemp fiber to textiles, to the finished product of a piece of clothing, from rough hemp products to cotton-like touch, a series of complicated procedures, and once again rigorous antibacterial experiments and blending ratios, Kyrgyzstan Ma Liangsi eventually used the characteristics of hemp to the extreme. In 2014, the project of building the Hanma Aesthetic Life Hall at Keqiao's headquarters was completed. In the following two years, a family-run Hanma Aesthetic Life Museum and Museum was opened in Shaoxing, Hangzhou and other surrounding areas. Ji Ma Yan Si Company has made every step of the life of Han-Mai textile industry, and has successfully developed a variety of clothing including hemp costumes, hemp uniforms (universal uniforms), hemp wall coverings, hemp curtains, and hemp linens. , Hanmao sanitary ware, hemp carpet, hemp hygiene products and other 18 products.
In 2015, Ji Ma Liang provided 5,500 sets of hemp t-shirts for the guests and staff of the Boao Forum for the first time, and became the “Boao Asia Forum Designated Clothing Brandâ€. In 2016, the G20 summit was held in Hangzhou. Jima Liangsi was selected by the G20 Summit Organizing Committee for its antibacterial and breathable properties of hemp and linen, and became the senior sponsor of the G20 Summit. At the meeting, the white shirts developed and designed and manufactured by Gima Liangsi were paired with dark blue trousers, allowing the on-site staff to feel the special effects that other common clothing could not have. At the same time, "Jima Ma Leisi" carpets and wall coverings are used in the banquet space of the summit for their natural antibacterial and air purification functions.
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Xinle Textile: The development of shirt fabrics has changed from "walking" to "leadership."
Zhejiang Xinle Textile & Chemical Fiber Co., Ltd., located in Qianqing Town, Keqiao District, has a history of more than 20 years. At the beginning of its founding, Xinle Textile started with the production of low-grade polyester fiber cotton shirt fabrics. With the development of the company, Xinle Textile has now been able to produce all kinds of medium and high-grade yarn-dyed, jacquard, printed shirts and functional shirt fabrics. , among the top ten domestic manufacturers of shirt fabrics.
In Xinle Textile's customer list, there are more than 100 brand-name shirt companies in China, including Romon, Shanshan, Taiping, GXG, Youngor, Hongdou, Haishu, Hengyuanxiang, Caizi, Jinba, Lilang, Septwolves, Qipai, and Jiumuwang. Awesomeness is on the list; Burrberry, Boss, Polo, Zara and a number of internationally renowned brands also use the company's fabrics.
According to the person in charge of the company, in the past few years, the company has been facing a severe external situation and fierce market competition, and has been paying close attention to product innovation, and has continuously promoted the transformation and upgrading of enterprises, and has emerged a successful way to transform and upgrade the traditional textile industry.
Xinle Textile's shirt fabric is a traditional product. The production has been mainly relying on customers to provide samples. The company processes according to samples and only stays in the manufacturing workshop for a long period of time. Not only is the added value of the products low, but the company has no pricing power. Completely subject to others. Many years of production and operation practices have made Xinle Textile know that only products that are independent in innovation and promote the transformation and upgrading of enterprises can gain a firm foothold in the fierce market competition. To this end, since 2002, Xinle Textile has established a shirt fabric R&D center, insisting on independently developing new products in spring, summer and autumn and winter.
At present, Xinle Textile develops more than 3,000 new varieties each year, changing the situation in which only shirt fabrics were originally produced. The new pattern consisting mainly of three major shirt fabrics: formal wear, business wear, and casual wear is emerging. The company’s sample exhibits The room was described by the customer as a shirt fabric "supermarket."
Xinle Textile continues to introduce new varieties to meet the needs of downstream shirt apparel companies, firmly grasp the market's initiative, from the original passive "going with the market" to now active "lead the market to run," customers from "to Sample orders become "select samples." This not only increases the added value of the product, but also enables the company to have a say in the recovery of the goods and the sales price. As a result, sales profits continue to increase, and economic efficiency continues to increase. In addition, Xinle Textile also has long-term cooperation with Italian ITALEX apparel fabric R&D institutions to keep abreast of international fashion trends and incorporate more fashion elements into new product development.
Wattle Net: A cradle for designers to achieve self-employment
With the development of flower design industry, the Internet industry chain with value economy as the main profit model has gradually emerged. Founded in 2012 as a “Fashion Designer Share Platformâ€, Walan.com has leading technologies such as "model fitting," "image recognition," and "copyright registration," attracting more than 30,000 customers in 11 countries. It has settled in more than 1900 flower design studios at home and abroad to help customers speed up the development of fabrics and reduce development costs, increase market competitiveness, and become the cradle for designers to achieve free design and entrepreneurship. In 2015, Chuanhua’s shares were strategically invested with 28 million yuan, and it is committed to creating a global leading flower design service platform. In the following year, in order to develop the Jiangsu home textile pattern market and strengthen copyright protection, the company strategically cooperated with the Copyright Bureau of Nantong City and established “Jiangsu Walan Intellectual Property Service Co., Ltd.â€.
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At the same time, in order to cultivate more original strengths in flower design, Wazha.com also cooperates with many domestic universities and colleges to open a “Wat Bar College†and invites “Great Industries, Universities and Research Institutes†to enter the forum of domestic relevant universities. , Through the "line into the school, broadcast live broadcast online," the dissemination of forms, recruit students who have dreams of flower design, determined to build the country's top "flower design open classroom."
As the sponsor of "Wanlan College", Jin Lanyuan, creative director of Wal-Bar, and senior original design expert of South Korea's STD Pattern Design Alliance, pointed out the necessity of personalized design in light of the current market demand. In his opinion, Chinese designers have the best hand-painted patterns, but they rely too much on computer graphics and lack the re-creation of personalities and emotions. In foreign countries, the series of clothing brand development is to call together designers, flower designers, fabric manufacturers, version of the division and all other relevant personnel, from the style, pattern, color and other aspects discussed together, and ultimately produced a series of products. Through the short-term training of Wal-Bar College, the graduates of Chinese professional colleges have made rapid progress in hand-painting, and have also given them a more lively expression of their personality.
Jin Hao: From "New Maternalism" to "Medium Curtain"
With the improvement of living standards, people's pursuit of healthy consumption has become increasingly strong. Yang Wei, who is Jin Shuo Shao Shuai, realized that in addition to aesthetics of design integration, curtains should also have many health and environmental protection factors. At the beginning of 2016, Jinyi Fabric was the first company to research and develop curtains other than formaldehyde, that is, nano-particles were added to fabrics to remove formaldehyde particles. Using the advantages of light, the pollutants diffused in the air were continuously decomposed and purified at low concentrations. To achieve long-term recycling purposes.
The design of Jinhan is not only limited to the selection of fabrics and the scrutiny of colors, but is based on many scientific theories such as ergonomics and health sciences. It brings healthy aesthetics of life to millions of households and fulfills the brand philosophy of Golden Harvest. Advocated "new Americanism." Following the removal of the formaldehyde series, Jinxiu also introduced silver shield antibacterial curtains, which have been tested by international authoritative testing organizations and confirmed that the antibacterial rate of fabrics is as high as 99.9%.
In recent years, in Tmall and Taobao, Keqiao curtain home textile enterprises accounted for about half of the country. However, due to the lack of experience and services compared to traditional physical stores, the development of curtain home textile e-commerce has certain limitations. "Jinyi Cloth" is Keqiao's home textile company that started e-commerce earlier. It has positioned "customized experts for high-end finished curtains" many years ago. "Wanjialian" is an O2O e-commerce platform owned by Jinyi Fabric.
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In order to break through the limitations of the traditional curtain e-commerce business, last year, Jinhan Cloth started the construction of the “10,000 curtains†integrated business e-commerce platform. “Wanjia Drapery†cooperated with Tmall to build an e-commerce platform. At the same time, with the support of China National Spinners Association, 8 famous curtain brands were invited to participate in the process and deepen the integration of the cloth curtain industry chain, starting the establishment of 10,000 entities nationwide. The store's plan: to combine well-known online brands and offline brands, to recruit partners in cities across the country (district) level and to open “10,000 curtains†physical stores for home users across the country who purchase curtains. Professional offline experience and customized services and after-sales service. In Yang Wei's opinion, in the era of mobile Internet, the pattern of consumption has changed. As a production enterprise, it is necessary to adapt to changes, to use its unique advantages, to rebuild its business model, and to provide users with comprehensive services while achieving its own sustainable development.
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