Recently, happy Mickey 2017Q4 new conference was held in Jinlong Baolong Hotel. Happy Mickey from all over the country gathered in the family, witnessed happy Mickey brand new journey. The meeting, happy Mickey once again reiterated the brand three major development strategies for the next three years: "hardware and software" and then upgrade strategy, building "new retail" business model. In fact, as early as 6 months ago, happy Mickey has infiltrated the two strategies into various fields, including leading all business partners to cultivate the terminal market, upgrading the brand image, integrating the marketing team, sanding the product tool, at a step-by-step In the process, the kernel is constantly being upgraded to store a strong driving force for self-development. 2018 3 trillion maternal and child market, to seize the baby shoes market countries "comprehensive two children" policy implementation more than a year, with the advent of fertility peak, "second child" economy is rapidly warming. The high consumption of maternal and child products and children's products has promoted the birth of more and more children's products related brands. "Many elderly people think that two children do not have to spend much money, the second child can play boss left the remaining toys, wear the boss to wear the left clothes, but now most of the young parents are resettled." One consumer said. Qi Kangfeng, general manager of Happy Mickey Children's Products Co., Ltd. delivered a speech The fertility peak and consumption upgrade brought by the policy of "full two children" will be the twin engines driving the rapid growth of mother-baby industry. Professional agencies predict that by 2018 the size of the maternal and child market will reach 3 trillion yuan, with a compound growth rate of 14.5% in the next three years. Qi Kang Feng, general manager of happy Mickey introduced from the beginning of the winter of 2017, the company officially added baby shoes in the product category. After more than a year of market research and test operation, happy Mickey formed a series of baby shoes, covering crawling, toddler, and steady stages. "According to the development of different stages of development and production of different products, we need to be healthy and practical, baby and parents like baby shoes." Qikang Feng said. 2017 Daguai upgrade hardware and software to consolidate the brand to retain the market In the face of fierce competition in the children's products market, happy Mickey actively looking for a breakthrough. Since 2016, the company has worked hard to promote transformation and upgrading in terms of brand image, product innovation and deep plowing of channels. "In the overall adjustment of the consumption structure, we must constantly change the response to challenges." Qi Kangfeng introduction. Happy Mickey the past six months from software to hardware, conducted a comprehensive "Daguai upgrade." Happy Mickey Children's Products Co., Ltd. Luo Zhongming, vice president of operations to share the annual brand strategy On-site software, happy Mickey integration and on-line new micro-mall system; enabled to open up the production side and consumer ERP software; explore years of micro-marketing ideas have been A prototype. "Hardware", happy Mickey has established a new generation of terminal store image system; According to the consumer trends to re-adjust the product mix, according to market demand adjusted category age structure and style more clearly subdivided categories to help meet different styles of consumers The demand. At the same time, in order to adapt to "burst consumption trend" happy Mickey will also increase in each quarter burst replenishment push. Through the establishment of R & D department, production department and the rapid response mechanism of the supply chain, the introduction of fast return products, the explosive version and the popular version of a strong market and strengthen the flow of information between terminals and production interaction. 2017 Opened Ren Du two veins, the new retail three strikes Winning brand operating mode directly determines the connection between the brand and the consumer. In the recent two years, Happy Mickey has accumulated a great deal of experience in the exploration of new retail operations. "It's like suddenly opening up the Ren Du two veins." Happy Mickey Luo, vice president of operations introduced its summary of the new retail three ax: drainage products, business community (fan economy), increase service content. Happy Mickey Children's Products Co., Ltd. Xie Xixian, director of marketing analysis of the new micro-Mall to use their due, must first sharpen. Happy Mickey Mall system developed in the perspective of the needs of customers and stores sales, guide retailers operating the fan economy, so as to tap more customer demand and build brand loyalty. "In recent years, physical store customers continue to drain, and most of the reasons not because of the store do not mind, but because of the customer's lazy.Customers too lazy to shopping, too lazy to motivate the electricity supplier, home delivery convenience makes customers more sticky. Now we have to do business in a lazy way. "One of the lazy ways is to run the" micro-mall, "think customers think, give customers what they want," not only retained the customer but also increased sales, double benefit. " Luo Zhengming said. The order fair, happy Mickey also presented its microcosm trial store excellent combat results, and successfully guide agents, retailers use the new retail operation of micro-mall thinking, I believe this micro-mall system will be happy in the country Mickey Terminal flowering everywhere. Happy Mickey brand new terminal image "The use of ERP system to fine management business, the establishment of the store's own micro-mall, the business circle unlimited expansion within the scope of no-cost, effective communication of goods and reputation. Is that we advocate 'a shop Community 'fan economy. "Qi Kangfeng stressed that the future competition lies in online + offline competition, happy Mickey has ready for the partners who are interested in joining the children ready for the battlefield. "At the moment, the new popular retail business model, at its heart, is the good, the good, the good, the good, the good, the good, the good, the good, the good, the good, the good.
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