Amoy brand women's Inman sales target of 2 billion yuan in 2014

On the evening of June 29, according to Fang Jianhua, the CEO of the women's scouring brand Inman, the annual sales target for Yinman in 2014 will be 2 billion yuan.

It is understood that Fang Jianhua disclosed this information through microblogging and said that the battle of Amoy brand has started. "Since the 7-day Closed Strategy Conference was held, all middle and high-level executives unanimously decided that Inman's target sales for the year would be 2 billion in 2014. We are determined to shake the entire Chinese Internet and engage in online retail brands. This is a battle for dignity. It's not just rivers and lakes, it's about our future."

Inman's annual sales for 2012 were 300 million. In the first quarter of this year, its sales exceeded 100 million yuan, an increase of 6.6 times year-on-year, and sales increased by 19% in the second quarter.

It is reported that Yinman Women is the first batch of original brands of Tmall. In 2012, the company achieved sales of 70 million yuan in sales in 2012, which is 4 times the sales volume of the previous year and became the sales volume of women's clothing on that day. Two brands.

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