Dahe Net - Dahe Daily (Reporter / Wang Yong) Report: The leader of Chinese jewelry
The glory of a century-old shop
"Our three generations have worn Lao Fengxiang's jewelry, which is a veritable century-old shop!" Mrs. Xu, an 86-year-old Zhengzhou citizen, told reporters emotionally. Founded in 1848, Lao Fengxiang has passed more than 160 Spring and Autumn Periods. Laofengxiang Silver House is the only one-year-old store in China that has been passed down from a century ago. As a leader in the national jewellery industry, he has won the titles of China's well-known trademarks, “China Commercial Brandsâ€, “China Business Service Brands†and “China's Time-honored Brands†over the years. It has also been rated as “China's 500 Most Valuable†by international brand authorities. “Brand†and “Asian Top 500 Brands†are among the best in domestic jewellery companies; Lao Fengxiang has also won the “Top 100 Global Jewelry†among Chinese jewelry companies. In 2009, Lao Fengxiang's gold and silver fine craftsmanship was listed in the National Intangible Cultural Heritage List; in 2010, Lao Fengxiang was awarded the title of “China's Gold Jewelry First Brand†by the China Gold Association; in 2011, Lao Fengxiang was honored as “Top 500 Chinese Enterprises†for the first time. In 2012, the value of the old Fengxiang brand was assessed as 7.565 billion.
There is a kind of trust called Lao Fengxiang.
There is a kind of trust called Lao Fengxiang. Over the years, Laofengxiang has adhered to the road of brand management. Through its chain of silver buildings, image counters, special dealerships, specialty stores, regional agents and other channels, its marketing network has spread to 27 provinces and municipalities, autonomous regions and Sydney and other overseas regions, including Henan. There are more than 200 stores in the province, covering all the land and county-level administrative regions in Henan Province. It also means that Henan consumers can enjoy the after-sales service and various services of Laofengxiang products in almost all areas of the province, so that they can truly worry about shopping.
"Old brand, new style, fine craftsmanship, good reputation" is the consensus of consumers on the old Fengxiang brand. All of this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect silver building management standards and complete featured services. The widely acclaimed "Old Fengxiang Jewelry, the favor of three generations" reflects the consumers' love for this famous jewelry brand.
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