Sanli Group's "San Sanli" second-line brand "Saoyuan" Women

In the frontier days, the news that the famous women's brand "San Sanli" was the second-tier brand was announced, which really surprised the industry. The first is that most clothing brands are on the defensive during the extraordinary period. It is easier to say that doing second-line brands is better. The second is that this seems to give people such a signal: "San Sanli" is not the scenery is difficult to repeat it? However, with the successful holding of the “Saint” brand nationwide franchisees' ordering conference, in just over two months, the “protoss” such as Qianlong’s success and the flag’s victory, these two doubts are already redundant. Unexpectedly, there are many questions in people's minds: What exactly does the "Saint meritordance" call it?

How to find a good franchisee is a special headache for apparel companies to do branding, however, “Saint Yuan” turned out to win the favor of many franchisees across the country, thanks to the uniqueness of “Saint Yuan” to join the new thinking, with a The image is called "take gold as silver to sell", the brand itself bear greater risk, and let the franchisee risk the lowest. Because the people of the “Sanyuan” think that the Qin Chao Chu of the franchisees is not what they want, they hope that the good brands will last forever.
Design is the soul of clothing, especially women's clothing. Many industry insiders have vividly remembered the case of “San Sanli” when they hired designers with millions of dollars in the year. A few years later, how does today's “Saint” choose its own designer? The person in charge of the brand told the reporter: This depends first of all on the positioning of the brand. Is it guiding or following the trend? After careful market investigation and analysis, the “Sanyuan” believes that the “Saint” needs to adapt to market needs before it can guide the market. For this reason, “Sanyuan” positioned the brand as “practical professional casual wear” with kk70% of products adapted to market sales, 20% of products focusing on image display, and 10% of products being a forward-looking concept. Under the guidance of this brand concept, the “Yuanyuan” decision-making layer fully respects the design personality of the designer, but pays more attention to the market orientation of the design. There are three parts in the designer work of “Saint Yuan”: one is professional design, accounting for 40%; the other is market design, accounting for 30%; and 30% is the “Capital” brand's exclusive design in the domestic apparel industry. "Designers, when designing products, must combine capital requirements with market demand, and the production department should place orders accordingly, so as to achieve an organic combination of market demand and design personality."

There are many examples of brand extension in the industry, but either the old brand is overshadowed by the limelight of the new brand, or the new brand has become the old brand's restraint, and the old and new brands can really make headway, and harmonious development is not much. At the beginning of the launching of the "Saint of Pamela," some people did not worry about proposing good-faith proposals: "San-San-li" is a good thing. Why do you have to work hard to create a new brand? The “Sanyuan” believes that the launch of the new brand “Sheng Yuan” is a wise move to strengthen and improve the original brand concept and adapt to the new market needs of “brand usability and diversification”. Facts have proved that this is a wonderful move that is just a trick. Sanli Group, as a leader in the domestic wool industry, has cultivated a high degree of brand loyalty. After a few years of glory, the “San Sanli” brand has been climbing for a few years. Since last year, it has maintained sales and resumed the mid-to-high end mainstream market for women’s consumption, and has become the longest female brand in the Beijing Yansha Friendship Shopping Mall. It made the people in the industry feel awkward about the “three days of the others.” However, in terms of terminal construction, due to the “San Sanli” implementation of the direct operation model, only the first-tier cities are camped out, and in the face of greater market space, it is difficult to avoid the long-term market. It's right now. At this point, the "Sanli" brand has taken shape. Many franchisees learned that the connection between “Sanyuan” and “Sanli” and “San Sanli” has not been looked back. It can be seen that “Sanli Branding Department” leaves room for the growth of the “Saint”.

The “Sanyuan” people hope that the new brand will not grow in the shadow of “Sanli”, but hope that they will have their own tension. The so-called “two peaks and two streams,” they are more willing to put “Sanyuan”. Called San Sanli's "advanced line" brand. The “Yuanyuan” decision-making layer has a simple summary of the brand: to be good at service and to make exquisite brand. People will soon see in the "Saint" franchise store, where the clerk's direction is very particular about kk can not be rubbed before and after, can not rub backwards, can only rub forward from left to right. The former means the service concept of “Saint Yuan” based on the customer and the market, and the latter symbolizes the “sacred spirit” that is never defeated. This brand is undoubtedly worth the wait.