Guangzhou BuGu Village Garments Co., Ltd. is a large-scale integrated enterprise integrating design, production and sales. Its children's wear brand millet housing and women's brand cloth village are exported to South Korea, Australia, Japan, France, Britain and other countries in Europe and America since its establishment in 2007 to dominate the fashion trend with a unique business philosophy and the design style of Japan and South Korea's fashion personality. Adhering to the business philosophy of "quality first, service first and innovation first", the company adheres to the management principle of "win-win and win-win" with "a stream of rivers and rivers" and a win-win and win-win principle of taking customer satisfaction as the center, insists on designing a children's life culture The core of children to show the most true side, "the image of the first, service first, the first acting" business philosophy has always been consistent, outward extension of the market, within the grasp of management, to achieve the total sales growth and brand building acceleration growing up very fast! Guangzhou cloth Valley Village Clothing Co., Ltd since 2008, the company's [Millet Millet housing] children's clothing brand monopoly mode of operation, and began the brand development journey. The founder of the Valley house re-design, quality, heavy terminal, focusing on the interests of customers, the first in marketing strategy, the only one, to speed up the pace of progress and establish a sound operating system, product implementation 7S certification system: 1 positioning differences 2 style fashion 3 design front 4 prices VW 5 fine workmanship 6, elegant fabric 7, excellent version, the successful implementation of the marketing strategy of the big shop to [millet housing millet housing] has created a unique personality of the children's fashion shoes + children's wear products The integration of innovative formats + excellent display with manners + human services + outstanding staff, goods, store management = maximum profitability of the business model, through 3 years Direct business exploration and summary, and created a single store monthly sales of 250,000 yuan Myth. 2010 decided to officially launch the most innovative franchise franchise system, determined to quickly mature into the market with the brand, the successful experience of replication across the country, so that more entrepreneurs on the shoulders of successful win-win situation to reduce business risk With a good reputation and quality products, the company has established a number of branches throughout the country, 150 franchisees, [millet housing millet housing] "a century-old brand, creating a world-class brand, creating children's fashion mini-kingdom" as the goal of gathering A large number of outstanding talents with modern management wisdom and marketing horizons and establish a market-oriented business management support system with product operation, quality management, market development, brand promotion and modern operation system of commodity operation. Towards the new year, Millet housing millet housing brand development will also move towards greater, in the face of new unlimited business opportunities, we will create a unique corporate culture model of children's wear brand, and join the millet millet housing housing】 brand of our customers: create business, good business, build a total [Millet housing millet housing] brand a better tomorrow, we invite people of insight to join cooperation, create brilliant. Joining conditions First, customer qualification requirements Care for children's healthy growth and love of children's clothing business in the local market has a good network of contacts, understand the status of children's wear industry recognized and accepted Our management philosophy and business model with strong financial strength With brand management philosophy Second, Image requirements: unified in accordance with the company's brand image decoration store image Third, the terminal promotion: When the company introduced promotional activities, the company must maintain the implementation of activities Fourth, the store where the business district requirements: the shop opened the store in the local market of gold, Fifth, the shop area: the lowest practical counter 20 square, store the lowest practical 30 square Six, the contract deadline: the provisions of a year sign system style Positioning: Cool , Personality, trendy, taste of children's clothing price positioning: mid-range based, the mass family consumer prices. Strategic positioning of products: mid-range products to seize market share, high-end products to bring the brand image, low price to win popularity. Age: 3-12 years old (height 90cm - 150cm) active personality, focus on the taste of children Brand purpose: to lead the individual artistic life, healthy growth of children Brand vision: a star in the children's clothing world! Design concept: Personality, fashion, self-confidence into the design, to bring happiness and happiness to children, emphasizing the original design of high quality, closely follow the international fashion trend of Europe and the United States, the connotation of humanistic atmosphere in China, fully reflects the children's publicity personality and popular color diversified combination of filling Children's true colors, more childlike and innocence, give the product more aura and cultural connotation. Product Type: T-shirts, jackets, pants, skirts, cotton, jeans, down jackets, sweaters, Jia Yi, sportswear, casual shoes, leisure bags, jewelry and so on. Marketing: direct sales, agents, joining, joint venture "Valley House" Retail Price Positioning: Spring and summer: 59--200 yuan, autumn and winter equipment: 70--360 yuan Shoes: 128-268 yuan, hat: 168 Scarves: 33 - 68 Free franchise fee Free agency fee Free service fee Free trademark fee Free brand fee-free management fee Late-stage rebate support
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