The brand autumn prices fell by 3 or 4 percent as experts say affected by the economy

According to the "Labor" report, the retail prices of "red-riding" clothing have finally "turned green". Reporters visited the market yesterday and found that some brands including ZARA, izzue and other brands included new products. The original price of this year's hangtag fell by approximately 34% year-on-year, while domestic brands such as Metersbonwe and Semir have also experienced drop prices. According to industry sources, this is the first time that ZARA has fallen in price in China in 6 years. Apart from the reasons for the company's own market strategy, the downturn in the entire apparel industry and the economic environment in the winter and spring are also important drivers for many brands to fall in the fall.

ZARA fell for the first time Yesterday afternoon, in a ZARA store on Changshou Road, Shaanxi North Road, the reporter saw a new coat of sweater texture women's jackets priced at 399 yuan. “The same kind of jackets sold in the past had to sell for 599 yuan,” said a clerk. “A lot of new products for autumn are cheaper than last year. When the discounts are made during the season, discounts may not be as big as they used to be. It might be better to buy new products now. ”

“This year, both men and women fall and fall in children's clothing have different levels of price fall. Last year, the women's jacket of 699 yuan fell to 499 yuan this year, and the men’s suit fell from 899 yuan to 699 yuan. In previous years, children’s wear jeans with a priced price of 299 yuan were sold for 199 yuan this year. An insider of ZARA revealed to reporters that the fall in this year's fall is the largest in the range of 34%, and this is the first time that ZARA has fallen into the Chinese market since 2006.

Coincidentally, the fall brand izzue is also falling prices. Reporter in the West Road, Nanjing izzue store found that the brand's new listing of the fall unit price this year is generally reduced by about 30%, is the largest reduction in the past years, the original coat price of 2,000 yuan this year, the price is only 1,500 yuan.

In addition, the reporter learned from the domestic brands such as Metersbonwe and Semir in Shanghai that this fall prices have generally fallen. "The basic T-shirt for autumn is usually 99 yuan, while the shirt is 139 yuan. Last year's similar style of long-sleeved T-shirt and shirt is generally 119 yuan, 159 yuan." Metersbonwe store clerk said, just listed this year The fall price is lower than last year. In a Summa store, the reporter saw that there is a long-sleeved T-shirt less than 70 yuan in the store.

Economic environment is one of the promoters ZARA insiders told reporters yesterday that the fall in new products this fall is mainly affected by the exchange rate, brand strategy and economic environment. “We are a European brand. The change in the exchange rate between the *** and the Euro is one of the factors affecting the pricing of ZARA in China. Moreover, more importantly, due to the global economic downturn this year, the company’s brand marketing strategy has also been adjusted accordingly. The price adjustment is also intended to reduce the price difference with competitors.” izzue store shopping guide said that the price adjustment is the company decided this quarter, because this year's economic environment is not ideal, clothing sales are also affected.

For this year's unusual trend in autumn clothes prices, Dong Xiang University School of Clothing Professor Xiangyang told reporters: "Because this year's Spring Festival is earlier, according to consumer habits, consumers basically do not buy clothes after the New Year, which will directly lead to decline in winter sales In addition, the spring time in the south is very short, so thin spring sales are not satisfactory. The sales in winter and spring have a great impact on the apparel industry, and some brands hope to ensure autumn sales through price cuts and seize this quarter. market."