[China Glass Network] In the process of sales, we will inevitably encounter difficult customers. One aspect that is important to sales in addition to good product quality and good service attitude is the language art of sales people. To get our mouth to work hard, the following sales experts will teach you how to convince customers.
1. Find the "excitement point"
When persuading the other party, you must first tell the other party something that is very exciting, and vote for it. In this way, he will happily agree to your request in the case of unfinished circumstances. This "excitement point" is often his hobbies, interests, and topics he cares about. A manufacturer wants to do a business with the same department store, and several conversations have not been successful. By chance, he heard that the department store manager likes to fish. When they met again, they talked about fishing for a long time, and the miracle appeared. Without waiting for the manufacturer to remind, the manager promised to make the business.
2. Praise the customer
Convince the customer, you can start with the advantages of discovering and subtly praising the customer, so that the customer gets a kind of psychological satisfaction. When he is happy and has a good atmosphere, you will sell it to him and launch your reason. At this time, he will Accept your persuasion happily. A salesman came to the door to sell cosmetics. The hostess said: "I have these cosmetics, I don't need them for the time being." The salesman said, "Hey, you look very temperament, and you don't wear makeup." After listening, I was filled with heart. The salesman went on to say, "But, in order to prevent the sun, it should..." The waitress's wallet has already been opened.
3. Set suspense
When customers are stubborn and bent on their own way, they often cannot hear the words of marketers. At this time, setting a suspense will break this situation that is not conducive to persuasion. In a bazaar, a customer said to the stall owner: "You don't seem to have anything to buy here." The stall owner said, "Yes, others have said that." When the customer is proud of it The stall owner smiled and said: "But they changed their opinions later." "Hey, why?" the customer asked. As a result, the stall owner began his formal sales, causing the stall owner to complete another business.
4. Rebound çµç¶
As the saying goes: "Wang Po sells melons, self-selling boast." Selling melons does not say bitterness. Under normal circumstances, when a salesperson sells goods, he always likes to praise his own goods and protect his own interests, and tries his best to prevent himself from being degraded and damaged. This conventional method is often lacking in persuasiveness, which makes people feel greatly discounted. Retreat. In the process of persuading the customer, if you can do the opposite and say that you are unfavorable, the other party will be in a surprise, but you will be convinced. A woman was attracted by a smart silver matt door lock in a shopping mall. Unexpectedly, the promoters not only did not slap hot iron, but poured a cold water on the lady: "This door lock is beautiful. However, there is a small defect in the design, which will bring some trouble to the installation. If you don't pay attention to it, it will easily lead to the lock not being opened. Therefore, it must be installed strictly according to the instructions. The woman did not know in advance that the lock had such a defect. She was surprised by the honesty of the salesman. She wanted to buy the lock and would never be deceived, so she bought the lock. After going home, install it as required, and the effect is really good.
5. Transform customer objections
Transforming customer objections is to subtly reflect the customer's objection to the product to the purpose of convincing the customer. For example, a customer told the salesperson who promoted the keyboard: "My child is not interested in the keyboard. It is not very useful to buy it." The salesperson said, "Oh! Ms. Zhang, do you know why children are not interested in the keyboard? Because he usually has too little contact. Your child is very talented and can let him touch the keyboard. He can cultivate his sense of music and interest. This is very important for children's intellectual development and temperament. If there is more contact, interest will come... ..." Originally, the customer refused to buy on the grounds that his son did not like the keyboard, but the marketer would count it, and implicitly blamed it from the perspective of caring for his child. The customer bought the electronic keyboard in his own province.
These are all clever ways to convince customers. There are still a lot of them. We will not make a statement here. The method is still good to test in practice, cleverly convince the customer, let you continue to take orders, sales performance continues to rise, I hope our method will help you.
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