"Man Lu card MARLOCA" consumer group positioned in the 20-40-year-old new women. They are the trendsetter in the city and are also the most supportive groups. Most of them belonged to white-collar workers and social elites, possessed higher social status and independent economic status, pursued individuality and freedom of life, and advocated the concept of quality in consumption. They long for fashion to enhance their superior image and express themselves through their clothing. To this end, they pay less attention to the price of fashion, but also concerned about the novel style, exquisite workmanship and wearing comfort. "Marula card MARLOCA" keen to capture the psychology of modern urban women, by capturing the essence of fashion and creativity to play, so that the fashion design style is unique, quality excellence, style innovation.
Man Lu card brand connotation: identification, self-confidence, commitment;
Design philosophy: focus on quality, the pursuit of fashion, promote concise;
Man Lu card product style: European and Korean fashion elegant women;
Man Lu card product positioning: urban white-collar work fashion;
Material positioning: cotton, linen, it, knitting, woven
Man Lu card market positioning: Franchise, the combination of regional agency operations.
Man exposed card brand promotion strategy: to build a brand image as the core, for the expansion franchise chain form, adhere to the principle of alliance, systems development, resource sharing, to establish a close cooperation and efficient operation of the national women's apparel operation of the network; Man Luka women's culture to enhance corporate image, Man Lu card clothing with special services to enhance the attractiveness of the brand, Man Lu card brand marketing driven by economic growth.
Ten reasons to join
1, style enough "more": each quarter has 300 fashion style for you to choose from;
2, the style is enough "all": only you can not think, did not buy in the card shop;
3, update enough "fast": every day there are two to three new for consumers to choose;
4, enough profit "abundance": a very lucrative profit margins;
5, enough service "excellent": 24-hour customer service hotline, waiting for your call. Urgent urgently, think of what you think;
6, support enough "big": every year a huge amount of advertising investment is not vague;
7, live enough "frequency": each holiday will be introduced several low-priced products for your promotion, enhance the popularity of shops, driving sales;
8, quality enough "good": so that consumers use Man Lu card products without complaint;
9, the threshold is low enough: the real exemption from initial fee;
10, supply discount enough "low": meager profit era, Man Lu card clothing, value for money.
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NINGXIA CHENGFENG AGRICULTURAL SCIENCE AND TECHNOLOGY DEVELOPMENT CO., LTD. , https://www.nxcffur.com