Kai Shi Yi has achieved a successful transition

"From selling a season to selling seasons, from selling a single product to selling a full range of products." - This is the dream of many down jackets. How to grow from a single product brand down to a real sense of the clothing brand? According to Hu Rong, chairman of France Kai Shi Clothing Co., Ltd., Kai Shi has achieved a successful transition. Two years ago, the down jacket business collective encounter "warm winter crisis", the entire industry has undergone a massive reshuffle, and Hu Rong had insight in this opportunity before, and proposed the transformation of women's fashion brand. In this regard, Hu Rong that benefit from their own "love to learn." Hu Rong often appears in a variety of classrooms, he will spend tens of thousands of dollars with the company's senior management staff to listen to a few days, will also ask the country's top trainer to the enterprise to staff and managers class. And his desk will always update different management books. "I want to make the enterprise into a learning enterprise." Hu Rong believes that in the knowledge-based economy and information today, knowledge is the engine of the enterprise, the core competitiveness of enterprises, or the cost of the survival and development of enterprises. Kai Shi hope to become what kind of fashion women do? Hu Rong proposed to be a Chinese high fashion brand. A survey shows that with the improvement of people's economic level and the increase of social activities, the awareness and acceptance of apparel culture are also constantly improving. The brand-new apparel concept has gained popular support and more and more high-end apparel has begun to win domestic consumption Of all ages. Fashion is off the flyover, high fashion is no longer a model and a few high-income people's patents, more high fashion began to close mass consumption. Hu Rong said that according to the change of the market, Kai Shi put forward that the fashion should be changed into fashion clothing for all to enhance the image of women's dress. Hu Rong introduction, Kai poetry according to the consumer orientation is 25 to 45-year-old modern urban women. To Western fashion elements as the design basis, into the Eastern design style, boldly inject new concepts, through the superposition of rich manual techniques, the pursuit of details of the highlight and deal with the fashion sense of fashion stronger. The Kai poetry according to their own "old" - fur down fashion reform, change the traditional down jacket heavy clumsy features, through a series of techniques used to make the down jacket more lightweight fashion, down jacket fashion.

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