It is not surprising that the word "professional" is increasingly valued in the current casual wear market. Because a clear division of labor can effectively improve the efficiency of the entire apparel industry, reducing the homogeneity, so that apparel companies in the fierce competition in the market to obtain the living space. However, to do "professional" is not easy. Because "professional" both need business as background support, but also need to pay attention to the consumer groups relatively small minority bottlenecks. Couples casual apparel products currently in the ascendant in the country, but the relatively small minority of consumer groups is a matter of concern. However, in Humen, couple leisure clothing brand jade love proposed to focus on creating couple fashion brand. So how do they break through the bottleneck of consumers relatively minor? I with this question interviewed Jade child general manager Liu Chao. Culture rich "lovers" Connotation "From our sales point of view, the current couple products market is in short supply, but with the continuous development of lovers, is bound to be extremely fierce competition in the future." Jade love general manager Liu Chao Said, "In order to stand in the fierce competition, product, culture, publicity three must be done, but in which culture is the most crucial." Liu Chao believes that casual lovers do not really like Other casual wear To adapt to the requirements of all people, the target population also has some limitations; but as long as a clear audience, focus on cultivating the brand's inherent culture, we will be able to develop their own blue ocean. He said: "The concept of lovers is indeed a bit professional, but we can enrich the connotation of the lovers' brand and enrich the connotations of lovers by creating a brand culture that gives them more conceptions." How to make lovers brand content rich? Chao said that although lovers are equipped with strong uniqueness, but this does not prevent its brand design concepts and product innovation.
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