INVISTA, a producer of synthetic fibers and polymers, recently demonstrated the technological innovations in fibers and fabrics at the INVISTA Business Facilitation Fair to help customers gain a competitive edge in their products. Expo, INVISTA focused on the industry to introduce COOLMAXEcoTech eco-technology fabrics, COOLMAXWOOL fabrics and THERMOLITEMICRO ultra-fine polyester fiber in the technological breakthroughs and innovations. Through the application of Lycra fiber in the fabric design, it provides diversified design space for downstream customers such as underwear and sportswear. COOLMAXEcoTech fabrics are made from recycled fibers and COOLMAX wool fabrics combine the lightness of woolen fabrics with the quick-drying and easy-to-handle characteristics of COOLMAX for use as a golf jersey fabric. THERMOLITEMICRO fiber is a thin and light type of fiber that is warm without adding extra volume and weight, Giordano brand has been in the latest B-9Parka series of products using this technology. SergeVigouroux, Executive Vice President, Worldwide Marketing, INVISTA Costumes, said: "INVISTA's success is based on a deep understanding of consumer needs and an accurate grasp of market opportunities. 2008 INVISTA Business Opportunity Face-to-face activity is a platform for renewing ideas and communicating with major players in the industry. "INVISTA revealed at the expo that they will establish the Invista China Textile Research Center (CTRC) in mainland China. The completion of the agency will further enhance the company's ability to meet market needs and enhance innovation in fiber and fabric applications. Dan Haycook, executive vice president, INVISTA Asia Pacific Apparel, said the new research center will be a fast-tracking organization focused on application development and products. By providing customers with high-speed, cutting-edge solutions to help customers maintain their competitive edge. This move will further strengthen INVISTA's leadership position in the global textile industry.