I believe opened a clothing to join the store knows, now clothing enterprises in order to reduce the risk of franchisee's shop, in large part will give some support to the join. So for the brand joining policy is divided into what categories? Will support what? Brand companies to join channels, as an important force to maintain its half country, for the brand companies to dominate the market, so branding companies to support franchisees, in fact, support their own brand. Support for franchisees can be simply divided into hard support and soft support; hard support refers to direct or indirect cash support by brand companies in kind, goods, funds or shipping discounts; soft support refers to the brand companies used to Enhance franchisee management concepts, management skills, experience and skills in areas such as support, as opposed to the soft support in terms of soft support. The types of hard support are: 1, franchise, franchise payments relief; 2, presented shelves, props materials, display materials; 3, to provide a certain percentage of advertising support; 4, shipping discount; Hard support, in fact, is a brand company to play a "wool on the sheep who" game, of course, as opposed to no game, the game is still a good thing, at least shows the brand company for franchisee attention. Hard support generally also has a clear threshold, to ensure that support costs can encourage franchisees to buy more products from the brand company. Hard support is a powerful means of attracting franchisees. Generally speaking, brand affiliates are relatively rigid and supportive policies are relatively flexible. There are some tips on the negotiation that insist on the rigidity of rigid policies and the flexibility of supporting policies To make up for franchisee negotiations satisfaction; and brand companies generally supportive policy, do not want to join the policy so stiff, in formulating supportive policies, in fact, will leave room for the key lies in the room to go back to that level to Reduce franchisee requirements for other conditions, reduce negotiation time and improve the success rate of negotiations. Soft support in the proportion of brand companies to support the investment in recent years more and more, although franchisees will be more inclined to value the hard support, they think this is "real money", and soft support is more virtual; but soft Support more in line with the long-term interests of brand companies, brand-name companies can pull out after all the limited wool, once the plucking too much, you may not be able to withstand the cold. However, soft support can improve the ability and skills of all franchisees by providing training, observation, inspection and exchange of experiences with brand companies. For everyone, for example, beautiful days from Shenzhen, the fashion business in order to consider franchisee risk, through hard support and soft support two major aspects of the dealer to give generous preferential support. Mainly divided into the following points: 1. shop investment analysis: to help customers develop a systematic marketing program to assist customers in the budget, promotion management, capital return operation, reduce operating risk. 2. Professional image design: to provide fashion, taste, personality, and complement the brand's storefront image design. 3. Terminal System Marketing Management Training: regular customer shops for the integrated display of goods, sales and marketing management training, training high-quality personnel, enabling customers to master the advanced and standardized retail and service management experience. 4. Perfect product management system: to provide timely and accurate inventory information of goods, reduce inventory risk. ã€Decoration Materials】 1. Free for the customer shop design renderings, decoration construction plans, circuit diagrams, etc .; 2. Provide free perfect professional terminal shop maintenance services; 3. To provide brand promotion and promotion plan and carry out favorable advertisement promotion regularly around the world, including but not limited to television media, print media, outdoor advertising and internet promotion, besides the spokespersons. Days beautiful fashion through its high-quality fashion products, generous preferential policies to support and improve after-sales service has won the majority of franchisees unanimously approved, there has been a steady stream of people who want to join the brand to consult, so beautiful day fashion Step by step and sustainable development. So for the first time want to join the business people who join the beautiful day fashion is a good choice.