For the first time in history, PRADA invited four famous creative masters to create unique pieces. The focus of this creation is on the industrial side of PRADA's multifaceted nature.
Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas are invited to create a single product with Prada classic black nylon fabric.
PRADA Invites explores the poetic, practical, craftsmanship and aesthetics of nylon materials in four distinct ways.
This show is located in a PRADA warehouse. The creative environment of the show environment and the invited architects and designers are totally natural.
In order to hold the Prada 2018 men's/women's show, AMO reinterprets Prada's warehouse in Milan's Viale Ortles, making it an imaginary surrealist archive. The multifaceted nature of Prada is vividly presented here. The rebuilt warehouses tell Prada's prestigious status and demonstrate its advancing attitude.
The warehouse is divided into different areas, corresponding to specific topics. Boxes, wooden boxes and other items in the warehouse are marked with a series of symbols that symbolize the diversity of Prada identities. Classic themes such as ideal accessories, box-type devices, lucky symbols, and recurring pattern avatar badges in this season suggest that something is contained in the wooden box.
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