In recent years, due to the impact of the power supplier business and the rapid increase in operating costs, the domestic retail market is no less ambitious. Sports brand giant year after year loss, Belle Daphne and other women's shoes also entered the shop tide.
The underwear industry, the streets in the past some of the basic second-tier brands disappeared, first-line brand in the department store business performance is bleak, in addition to take the public low-end urban Beauty, seldom see a good business underwear shops.
It can be said that the domestic traditional retail really into trouble!
The efnong Eve, since entering the Chinese market, even as a surprise attack, even in the Pearl River Delta region opened dozens of stores, each shop surging customers, recognized by customers, and in the front line shopping district undertakes a few million or even Over a hundred thousand high rent,
Business performance can be said that peers stunned. What is the secret of this? what is the problem?
As a European retail model with the background of the brand, Eve Lenses is actually a fast-track underwear brand retail channels, first of all, Eve Lennon store design has a very large European Fan, familiar with the consumers know that Eve's store design
And H & mGAP is very similar to the European and American big names, giving a sense of avant-garde fashion, customer experience is very comfortable consumer, very proud, in addition to decorative details, even the store's music are now popular European and American songs, and secondly, as the underwear fast fashion brand , The price of Eve is very close to the people, the mainstream price of 99-139 consumers cheer cheaper.
Everyone can afford, no pressure for everyone to consume, imagine, in the highest taste of the store environment to buy the most affordable products to consumers is what kind of feeling? Of course, never miss!
The price of Eve is very close to the people, is how to do it? How is the quality? In fact, Evelyn through large-scale buyout system and large-scale custom orders, the purchase price of goods to a minimum, and more importantly, the euphonu's puerile
Policy, the traditional brand retail profit of about 50%, while the Everest retail gross profit of less than 28%, so bold pricing strategy can be said that risking a great risk, once the customer does not recognize the sales will not go up certainly loss , While the actual operation has proved that,
Eve is successful, the consumer is actually the most smart, you sell expensive expensive heart, because the quality can be compared, wearing comfort can experience it.
So, every time I opened a store can be recognized by consumers, and surging customers!
It is learned that, in addition to a number of first-line image outside the store, Evelyn next will further expand the store to the third district, the future also mainly in the second and third tier shopping district, second and third tier retail underwear lord.
