DIADORA Diadona sports, fashion, passion

DIADORA DIADONA ignites your passion for sports, its brand personality: sports, fashion, passion and achievement. The strength of the company, experienced dealer partners to join Diadona, DIADORA together to create Italy's legend in China. Since the 1970s and 1980s, DIADORA has been branded as a world soccer and tennis brand. A new marketing strategy has started to emerge during this period and has led directly to many of the most popular champions to become DIADORA's spokespersons. In order to enhance DIADORA's ability to be a major sponsor of these top men's and women's athletes, the company started a research and development center consisting of footwear engineers and started a collaboration with the Bioengineering Center at the Polytechnic Milan as a leading player The team later had the addition of an orthopedic surgeon. These first scientific and technical collaborations also highlighted the environment in which DIADORA footwear was designed and developed, and the attendant benefits were more integrated into the design of footwear, which in turn made the brand even more outstanding in the market.

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