Cartier jewelry is caught in the "quality door" crisis

< p> France's famous luxury brand Cartier fell into the "quality door" crisis. Recently, the Zhejiang Provincial Administration for Industry and Commerce has examined the results of some jewellery and jade. All the five batches of Cartier jewelry were unqualified, and the unqualified rate reached 100%.

Yesterday, I visited two Cartier stores in Xiamen and found that the store in Chinatown has not yet officially opened. The staff of the Cartier counter in Xinglong Road duty-free shopping mall said that they did not know about the report that the sampling was unqualified. However, this Cartier counter only sells watches, and does not sell jewelry, and the sales of in-store watches have not changed significantly.

In response to the problem that Cartier Jewelry was unqualified in Zhejiang, Chen Linqiang, Secretary General of Xiamen Jewelry Association said in an interview, "As far as I know, Xiamen does not sell Cartier jewelry. Such an international first-line brand has such problems. Explained."

Although Xiamen does not sell Cartier jewelry, there are still many consumers who buy it in various ways. Chen Linqiang said that the problems that Cartier had this time should be individual, and it may be a problem in a certain link. The event will affect some new customers' understanding of the brand and discourage them from being branded.

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