From April 15 to April 19, Badi Ou carrying the national agents in Guangzhou "joint detonation" 2017 brand strategy seminar and new conference, the meeting reviewed the past and present of Badiou, but also clear the future direction.
First, Patti's past:
1, a decade of glory, very brilliant.
2, drive, enhance the entire underwear industry boutique.
3, help a group of agents to create and enhance their business.
4, second to none, product image.
5, synonymous with men's underwear and leader.
Second, the status quo of Patti:
1, ten years of dedication, is still the most top production capacity.
2, the price of competitive brands benchmarking and erosion of objects, suffer from plagiarism, counterfeiting, but has been imitated, has never been surpassed.
3, individual agents only have the name of Badiou but did not seek the solidarity of Patti.
4, BD (mainly underwear ) and Badiou (mainly underwear) operating differently, the current market attention is not enough.
5, standing at the top of the brand and product height, the market for Patti's service and marketing put forward higher requirements.
Third, the future direction of Patti Europe:
1, stick to the road of brand quality, adhere to the professional original heart.
2, to become a boutique men's underwear industry in the brand, products, the market crowded king (popular point: that is, fame and fortune, let everyone make money).
3, training, helping, to create a number of operating the most professional, comprehensive strongest panties operators.
In the future, we need a group of same-frequency concentric colleagues to set off again. The agents who came to the venue today have been cooperating closely with Patti. They have also been following us. They have always insisted on cooperating with partners. The past of Diou, understand every detail of the Ban Diou, at this moment, more looking forward to and trust in Patti's future.
However, the market is cruel. Most consumers do not have much awareness and awareness of the differences and performance of products. Therefore, the performance of products becomes indifferent to them. In particular, the products are constantly being imitated, the quality is opportunistic and the price is crowded Pressure, continue to erode the market, there are many industry professionals said: Patti constantly doing wedding dress for others ......
In order to effectively achieve the brand strategy and marketing needs, combined with the purpose of this meeting, Patti Ou 17 years of special year is to upgrade and service years, to do great determination, Pattious Marketing Director (General Manager Huang) First of all, to let more people know Badiou, know Badiou, more able to wear and feel good Pattaya, and as the original Patti company, in addition to product upgrades, the more important is how Landing
Of course, in order to achieve the goal, the first fight is the price war can not be changed in the product quality, therefore, Patti launched three major marketing strategies:
First, high-end products [Ingenuity 2.0]
Second, the mid-range products ã€Seamless burst】
Third, the activities of promotional items ã€Value Experience】
Liu Oasis, executive director of Badiou, has been obsessed with product research and development. Liu always believed that the product's cost-effectiveness comes from the product itself and it can not be balanced by price. Therefore, he always insists on "never making compromises" attitude.
Agents agree that Badiou, because the brand letter (brand culture and product differentiation) Therefore, the future of Patti hold a trust attitude.
Through this meeting, all agents are confident in Badiou. In the future, there will be innovations made by Liu on research and development, marketing director Huang's confidence in the market, the cooperation of all of us, and the "same-frequency concentricity" The determination, I believe soon, the market will certainly be "explosive" sparks.