Ant child children's clothing children's clothing sector pilot

"Ant Aberdeen," since its inception, has been able to maintain a certain pace of growth in the increasingly fierce market competition for several years in succession. It is not a low-cost competition, but a strong brand strength. In the relationship with our partners, we insist on the strategy of long-term support and common development and do not care about the gains and losses of the moment. Especially for medium and small customers, the company in pursuit of long-term development partners in principle, to provide them with comprehensive, systematic and standardized support, covering sales skills, business model, store management, image maintenance, promotion, information feedback and many other links , Supplemented by advanced management system, work together with agents so that "Ant Aberdeen" in each city have become the best-selling children's clothing brand. Win-win partnership, growing customer support system, unique product style, strong brand vitality, which are attracting a large number of interested children's clothing operators. The Company conducted a large amount of market research on the market and divided the business climate, population and consumption levels of major and mid-sized cities into three levels of cities A, B and C and made corresponding development plans by level: First: Class A City 1. Class A cities include a series of municipalities including Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, Shenyang, Wuhan, Dalian and Qingdao, and about 40 provincial capitals. The market conditions are mature Consumption consciousness gradually to the brand development, great potential. 2, A-level cities in the development of stores and shopping malls counter form, and plans to shop by 2-5, stores 1-2 ratio of development. Second: B-level cities 1, B-level cities in addition to Class A, county-level cities. About 70 countries around the development, the population is relatively small, consumption growth for the franchisee development. 2, B-class cities, mainly to the development of stores, shopping centers, supplemented by a ratio of 1 to 1 development. Third: C-level cities 1, C-level cities in addition to A-level, B-level outside the county-level cities. The population is small, the development potential of the consumer market. 2, in the C-level cities, mainly to the development of stores, supplemented by shopping centers in the form of counter, and the ratio of 1: 1 development. We take the brand building as the core, to join the chain for the expansion of the form, adhere to the principle of cooperative alliance system development, resource sharing, and establish a close cooperation and efficient operation of the national network of children's clothing. We will strive to make our "Ant-Tsai" climb all over China with its great vitality in the next few years, and all of us will work toward 500 franchisees. Regional Distribution of Market Development and Management in Mainland China: Northeast China - Three Provinces including Heilongjiang, Jilin and Liaoning; Eastern China - Five Provinces and Cities in Shandong, Anhui, Zhejiang, Jiangsu and Shanghai; North China - Inner Mongolia, Hebei, Shanxi, Henan Province, the four provinces; the northwest region - Shaanxi, Ningxia, Qinghai, Gansu, Xinjiang, Tibet six provinces; Beijing - Beijing, Tianjin City; Southwest - Sichuan, Chongqing, Guizhou and Yunnan provinces; Hunan, Hubei and Jiangxi provinces; South China - Fujian, Guangdong, Guangxi and Hainan provinces.

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