A/W2018 Shenzhen Fashion Week Participating Brand - YOEYYOU

The cool sea,

White window,

Croissant in the morning,

Bright home,

Do you have a dream?

No.

So what daydream?

Fashion profile

Brand Name:YOEYYOU

Established: 2015

Tonality Overview: Curiosity, boldness and artistic sensitivity are the consistent tone of the brand. Advocates easy-to-wear, pleasing, simple and timeless minimalism and deconstructionism. Going to keep simple, starting from the philosophy of play, constantly talking to the body, excavating the dresser's emotions and memories, mixing the new tone with the old time, and modulating clothes with “human taste”.

The "no guideline" dreamer left behind the worldly baggage and started daydreaming at the blue square window. Walking around in a beautiful place, you can't keep your eyes open for a second, just let yourself go, and romantically recreate romance. The latest series of YOEYYOU continues the consistent and smooth lines, escapes the “rules”, opens up poetic delusions in the mix of romanticism and minimalism; white hollows and lace, colored lines and geometric flowers, light and texture fabrics, floating in the warm In the dry air, it radiates a relaxed and pleasant atmosphere of life...

Q&A conversation

SZFW: How do you look at the relationship between fashion, art, and life when designing?

YOEYYOU: Wilde said that "Life imitates art, and life is in fact a mirror, but art is reality." Art for art's sake means that art exists for art, not for life. Life's imitation of art is far more than art's imitation of life, because life needs art to provide a form of beauty. Art educes the people's aesthetic purport, and fashion is the embodiment of people's pursuit of art. From the point of view of art, when creating, they are often closer to the craving for beauty in real life.

SZFW: Talk about this topic "Taormina's day"?

YOEYYOU: This design was inspired by Taormina, a beautiful mountain town on the island of Sicily in the middle of the Mediterranean Sea. Starting from a love of freedom, poetry and distance, crazy collection of places in the world, romantic daydreaming over and over again, I have not moved but my heart is far away, and I am delighted to complete this journey with imagination. creation.

SZFW: What message would you like to convey to everyone through the T stage of this Fashion Week?

YOEYYOU: Reorganization and interest are the core spirit of this big show. From the viewpoint of reverse thinking, fashion modeling re-composes the fashion completely according to the designer's own understanding, has a full sense of fun, and interprets the fashion connotation twice. I would like to take this opportunity. Causes people to rethink something that has long been conclusive. Through this series of presentations, it is hoped that the mix and match of different elements will break the traditional view that people tend to be conservative in daywear, and convey the YOEYYOU-style new urban romanticism.

Do you like dreaming? Irresponsible, kind of unrestrained. Want to see the quiet islands of the Mediterranean? Joined YOEYYOU at A/W2018 Shenzhen Fashion Week to start an Italian-style sleepwalking.

Show information

2018.03.16 14:45 C show field

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